21st
Move Your Facebook Fan to Action
some of the 13 that are at this link
13 Ways to Move Your Facebook Fans to Action
Perhaps you have a Facebook Fan Page and even some fans. But now what? How can you encourage your fans to act and interact?
In my prior post I covered the various sources and types of content you can post on your Facebook fan page. I also talked about the importance of consistent updates.
They will come and they will stay if you give your fans good reason to engage.
Given that over half of Facebook’s 400 million active users log in daily and spend an average of 55 minutes per day on the site, you can get your target audience to spend some of that time getting to know you, your brand, your products and services.
The secret is to create
Given that over half of Facebook’s 400 million active users log in daily and spend an average of 55 minutes per day on the site, you can get your target audience to spend some of that time getting to know you, your brand, your products and services.
The secret is to create a fan page with the right blend of ingredients that resonates most with your ideal fans. And to ensure they’re made to feel a strong part of your online community.
As mentioned in Part 1, I’ve found there are essentially two components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. So, here in Part 2, we’ll talk about just how vital comments (and likes, wall posts and @ tags) are to the success of your fan page.
Now that you have a wide variety of regular, quality, relevant content posting on your fan page, here are some ways to get your fans to interact:
1. Ask questions
For status updates, try ending with a question. In the example below, Best Buy generated 274 responses so far to their question about what feature your can’t live without on your phone.
And, in this example, Skype got 147 comments to their question about meeting your partner via Skype!
2. Use the words “you” or “your”
Use the word “you” often – “What are your thoughts?” “What do you think about xyz?” Here, the Hard Rock Cafe is giving out a coupon code with the words “Our gift to you because you rock…”
