Teaching an Anthill to Fetch - 5 Social Media Mistakes That Hurt Your Sales

This blog is an exploration of the concept and application of : Collaborative Intelligence. ‘CQ’ as I call it.I am the author of 'Teaching an Anthill to Fetch: Developing Collaborative Intelligence @ Work'.

Ants, and all other insects that live in colonies, appear to be hardwired to serve. By doing so, they ensure their survival. An anthill can survive and feed itself in some of the most hostile environments.

No single ant knows how it all works — nor does it need to. Individually, ants are not that smart, but together they are very intelligent. The ant serves the anthill, which in turn serves the ant. The community the ants create and work to support is well equipped to cope with the challenge of change. In other words, the ant and the colony it belongs to is a good example of high levels of collaborative intelligence (CQ).

Collaborative Intelligence (CQ) is defined as the capacity to harness the intelligence in networks of relationships.

5 Social Media Mistakes That Hurt Your Sales

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5 Social Media Mistakes That Hurt Your Sales

Is social media NOT working for your company? Have you tried to show the return on investment (ROI) and it’s still negative?

If you’ve been using social media for a while and you’re still waiting for it to deliver positive revenue, here are some tips you can employ when your social media strategies are struggling to produce.

When you start any kind of social media activity, the ROI will probably be negative. Building revenue from social media activities takes time because you have to develop trust with your audience first.

However, there are many companies that have been using social media for more than 6 months and they’re still not able to show a positive ROI. Why? And where can you look to find potential sources of fallout?

Here are some activities that can kill any good social media strategy.

#1: You Have a Pushy Sales Strategy

#2: You’re Using the “Buy Now” Approach

#3: You’re Not Asking for the Sale

#4: You’re Not Properly Using Lead Forms

#5: You’re Not Providing “Decision-Making” Content
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