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Beyond Viral: How Successful Marketers Are Embracing the Social Web
really interesting article about where social media may be bringing us
Beyond Viral: How Successful Marketers Are Embracing the Social Web
Matthew Latkiewicz works at Zendesk.com, customer support software. He writes for and edits Zengage, Zendesk’s blog about customer engagement. He also writes about wine for McSweeney’s and imagines stuff at his own website, youwillnotbelieve.us.
Just as early television shows were essentially radio plays shot on film, the earliest attempts by online marketers mimicked the worlds of television and print. While banner ads and pre-roll commercials are still with us, of course, a new generation of marketing professionals and companies are exploring techniques more native to the web: multi-platform marketing campaigns that encourage interactivity.
Marketers who take advantage of the Internet (
)’s unique capabilities have the potential to build increasingly engaged customer communities. Here’s a look at three major trends.
