Teaching an Anthill to Fetch - Is watching the new on TV a dying art ?

This blog is an exploration of the concept and application of : Collaborative Intelligence. ‘CQ’ as I call it.I am the author of 'Teaching an Anthill to Fetch: Developing Collaborative Intelligence @ Work'.

Ants, and all other insects that live in colonies, appear to be hardwired to serve. By doing so, they ensure their survival. An anthill can survive and feed itself in some of the most hostile environments.

No single ant knows how it all works — nor does it need to. Individually, ants are not that smart, but together they are very intelligent. The ant serves the anthill, which in turn serves the ant. The community the ants create and work to support is well equipped to cope with the challenge of change. In other words, the ant and the colony it belongs to is a good example of high levels of collaborative intelligence (CQ).

Collaborative Intelligence (CQ) is defined as the capacity to harness the intelligence in networks of relationships.

Is watching the new on TV a dying art ?

anyone spending money on off-line ads and PR should think about a balance with Social media and other online strategies

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The Pew Research Center for the People & the Press just came out with a very interesting study that all Public Relations and Marketing pros should heed. To recap for your benefit here are some of the verbatim highlights, which studied the news consumption habits of Americans for “yesterday”:

“There has been no overall decline in the percentage saying they watched news on television……” (58% got news from TV yesterday)

“Roughly a third (34%) of the public say they went online for news yesterday”

“…when cell phones, email, social networks and podcasts are added in, 44% of Americans say they got news through one or more internet or mobile digital source yesterday”.

Newspaper and Radio continue their downward trend as a news source.

and finally:

“The net impact of digital platforms supplementing traditional sources is that Americans are spending more time with the news than was the case a decade ago. As was the case in 2000, people now say they spend 57 minutes on average getting the news from TV, radio or newspapers on a given day. But today, they also spend an additional 13 minutes getting news online, increasing the total time spent with the news to 70 minutes”.

My take on the above is that Americans really, really like to consume video news, and that digital platforms will adopt video at a dizzying pace vs. text to take advantage of this preference (and the improving ability of mobile platforms to display video).

So, with that in mind, as video becomes inevitably more prevalent in news consumption habits, no matter what the company, product or service PR pros and marketers are creating media strategy around, it needs to encompass all media, and follow and appeal to the tenants of good old fashioned TV pitching: a compelling visual story and/or elements.
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