28th
Brown is the new black : Likes are the new links : Bruce Clay’s Take
the gig is up according to SEO guru Bruce Clay - link spam and so forth is going to have to give way to social media ‘like’s and following.
If all goes well the net can get back to bringing high quality content to people - instead having to spend p[precious time sifting through piles of ‘gamed’ low quality content.
Have you noticed that often, and with increasing regularity, LocalPack results are pushing the top organic result below the fold? This essentially makes the top organic results less valuable. I have often said that the top three organic results are the new first page, and this is absolutely true.
smart in this regard: diminish the prize in both contribution and size, and spam should diminish.
Between the “likes” replacing “links”, and then the local results pushing down the organic results, the impact on traditional and future SEO
traffic is significant.
Consumers have engaged each other to determine authority, essentially taking the trust into their own hands. By not winning the battle of link spam,
In order to succeed in Internet marketing optimization as a whole, marketers must focus on building and maintaining competent content worth being “liked”, then through all internet marketing channels let the world know about their quality content. Then the gaming of the system via link spam and purchased links will fail. We trust our friends and personal colleagues and so must the engines.
Like in the early days of search where trust was determined via recommendation votes (links), today trust is becoming synonymous with votes via likes and shares, and blatant recommendations. SMO is a critical element of Internet marketing optimization from here on out.
Companies who do not capitalize on the move to authority through quality content and trusted recommendations based on “likes” instead of links will find themselves suffering in
traffic and revenue. The one significant step forward for Internet marketing optimization is that we can now optimize our sites knowing that spam hurts incompetent sites and from now on the more spam you use the worse your rankings will become.
We need to get the word out. Link spam is dying - long live Internet marketing optimization.
